Have a well planned Strategy, Not just a simple website!
What to expect from your website?
Too many digital projects fail because of the absence of a deliberate internet marketing strategy or because of deficient implementation.
Every website owner should be conscious about what they expect from their website and they should carefully plan a strategy about how they want to reach their goals. As an internet marketing specialist I have experienced that many business owners want to run a website but they don't recognize that they do have to spend time and energy to keep the website updated. If they don't have the possibility to do so then they must hire a professional to take care of the online presence of their company. Visitors can easy tell if a website is alive and it's maintained regularly. Website owners usually just expect the boom and they hesitate to invest in a well planed Internet Marketing Strategy.